Why hire a digital marketing agency? Why not better hire some guys over Fiverr or Upwork? Or, if you have the budget, have your own digital marketing team in-house? There are several options, and of course, no single approach works for every company.
If you’re a small-middle-sized business, you might be tempted to go for the freelancer/guru thing, which is a real roulette in terms of deliverables, trust, and results. On the other hand, those companies opting for an in-house team, even if they can afford it, could face high expenses and all the potential problems of finding (and keeping) qualified prospects.
Hiring digital marketing services can bring a solution in terms of expertise, efficiency, and results at a price that companies can pay, with a much better cost/benefit ratio. You don’t believe me? Fair enough! Here are 10 good reasons to hire a digital marketing agency, especially one like Pixel Pie.
Why Hire a Digital Marketing Agency?
1. Expertise and Specialization
You don’t need to know about websites, Google Analytics, rankings, or KPIs – we do.
Digital marketing agencies are usually composed of experts who specialize in different aspects of online marketing. From SEO strategists to content creators, these professionals have in-depth knowledge that’s hard to replicate in-house.
Hiring an agency means accessing this pool of expertise without the need to train or upskill your current team and having all the solutions you need covered in one place at one price.
2. Cost-Effectiveness
Hiring a full-time marketing team can be expensive. Salaries, benefits, training, and tools quickly add up. Freelancers or similar platforms might sound tempting, but qualified freelancers in Los Angeles or elsewhere in the US are not that affordable (especially if they’re good).
By partnering with an agency, you pay for what you need—whether a one-time campaign or ongoing support—making it a more budget-friendly option for most businesses.
3. Access to Advanced Tools
Digital marketing requires sophisticated tools for analytics, keyword research, and campaign tracking. These tools often come with hefty subscription fees.
If you sum platforms like SEMRush or Ahrefs, stock photo services, or local SEO tools like Brightlocal, that only can rise to a $1,000+ bill. And you still need to pay your employees (not all freelancers have these tools either).
Agencies already have access to these tools and know how to use them effectively, saving you time and money.
4. Staying Updated on Trends
The digital landscape evolves rapidly. Algorithms change, new platforms emerge, and consumer behaviors shift. Agencies stay on top of these trends, ensuring your business doesn’t fall behind. They’ll adapt strategies to align with the latest industry standards, keeping your campaigns relevant and effective.
5. Scalability
As your business grows, so do your marketing needs. An agency can scale its services to match your requirements, whether you’re launching a new product or expanding into new markets. This flexibility ensures that your marketing efforts grow alongside your business.
6. Data-Driven Strategies
Agencies rely on data to inform their strategies. Unlike freelancers or platforms like Fiverr or Upwork, agencies typically have access to advanced analytics tools beyond standard resources. These tools allow agencies to track performance metrics in greater detail, identify trends more effectively, and make data-backed decisions that drive superior results.
In-house teams may also lack the time or budget to invest in such high-level tools, giving agencies a significant edge when leveraging data for impactful marketing campaigns. They analyze metrics, identify patterns, and adjust campaigns based on performance. This data-driven approach ensures that every dollar spent contributes to achieving your goals.
7. Focus on Core Business Activities
Managing digital marketing in-house can be time-consuming, diverting your attention from core business operations. By outsourcing to an agency, you can focus on what you do best while they handle the intricacies of online marketing.
8. Creativity and Fresh Perspectives
Agencies can bring a fresh set of eyes to your business. Unlike freelancers, who often work on a project basis, agencies are invested in your long-term growth. This perspective allows them to craft strategies that evolve with your business, ensuring sustained success rather than short-term gains. Their creative teams can develop innovative campaigns that resonate with your target audience. This outside perspective can lead to ideas you might not have considered internally.
9. Enhanced ROI
Agencies are results-driven. Their goal is to maximize your return on investment by crafting strategies that generate leads, conversions, and sales. With their expertise, you’re more likely to see measurable outcomes that justify your marketing spend.
10. Long-Term Strategy and Growth
A good digital marketing agency doesn’t just focus on immediate results. They plan for the long term, building strategies that ensure sustained growth. From enhancing your brand’s online presence to nurturing customer relationships, they lay the groundwork for continued success.
Partner with a Boutique Digital Marketing Agency
Let’s be honest: not all agencies deliver or have the same level of expertise, reliability, and seriousness. The same applies to freelancers or in-house employees. Like everything in life, there are no guarantees. This article doesn’t intend to throw dirt or criticize any type of digital marketing professional: we’re all in the same boat, and as mentioned in the first paragraph, solutions are not universal.
What we intend to do is to give you, as a business owner, the best guidance possible to find the services you need to grow your business at a convenient price. At Pixel Pie, we understand that you already have enough on your plate running your company. So, let us take care of the digital marketing side of your business and build a winning partnership together. Call (714) 308-7069 or schedule a consultation here: