Mark Ramos Kiran is a personal injury lawyer who serves Los Angeles, Orange County, and many other locations in Southern California.
His firm, Broadway Law, needed a boost on its website’s rankings in those locations.
One of the main challenges was that he needed to do that in English and Spanish to engage with the growing Latino community.
“I don’t want cheap, Google translator, low-quality content: I need to engage with my people in their language, in a way they understand.” – Mark K.
Challenges & Needs
✔ To rank for local keywords in many cities around the Los Angeles, Orange, San Diego, San Bernardino, and Imperial counties.
✔ To provide high-quality content both in English AND Spanish.
✔ To create an online presence with organic, non-paid (ads) efforts.
✔ To boost the firm’s visibility online.
✔ To increase their website’s traffic (which was almost non-existent) and receive leads organically.
Our Strategy’s Details:
✔ After creating a list of keywords for both languages, we created a topic cluster strategy for blog articles and, at the same time, turned poorly written pages into robust pillar pages for each service and each location. Relevant blog articles and pages would interlink with each other to ensure swift navigation and for search engines to detect that the website had good internal linking.
✔ At the same time, many pages and articles were enriched with keyword-crafted infographics and original videos to boost their value and help ranking on Google Images and Video.
✔ We crafted blog article snippets, navigation sidebars, and graphics for their News, DMV report, and Accident Police Report campaigns. Contact and downloadable forms were also created.
✔ Technical SEO included redirects for 404 errors and duplicate pages (merging), deletion of thin content, sitemap.XML, Google Tag Manager/ GA4/ GSC setup, and fixing old redirect loops.
✔ In mid/late 2024, the company rebranded as My Lawyer Mark. We migrated all the content to the new website and edited it to fit the firm’s new identity.
✔ The rebrand also included management and creation of a new Google Business Profile and citations in general (Manta, Yellow Pages, Yelp) and niche/ local listing sites – just as we did for their previous site.
About Our SEO Service:
- Industry: Personal Injury Law.
- Locations: Los Angeles, Orange County, San Bernardino, Imperial.
What we did:
- Bilingual keyword research and analysis.
- Bilingual written content with SEO outlines.
- Technical SEO.
- Monthly reporting – rankings and conversions.
- Audiovisual content – videos, infographics, graphic design.
- Downloadable and contact forms.
- Website migration.
- Local citations, both in general and niche listings in Spanish and English.
- Google Business Profile optimization and management.
- YouTube optimization.
- Competitors’ analysis.
The Results
- From practically non-existent online presence, Broadway Law (and eventually, My Lawyer Mark), not only reached the number 1 position for many relevant queries but also was added to Google’s featured snippets for many of them – results that are still visible to this date—same happend with many of their infographics.
- Clicks and Impressions boosted from zero to tens and hundreds within the first 3 months of service.
- Organic traffic became their primary source of traffic, above direct and social; thus becoming its primary source of leads online.
- Website migration was a success – they didn’t lose any of the traffic already built for BLF site, and their brand new MLM site received most of its site authority plus an increasing organic traffic.
- During the almost 2 years of SEO service provided by Pixel Pie, the firm increased their presence and received hundreds of leads; mainly in Spanish, which was the target audience they aimed for.
Results in Images – Click to Enlarge
Let’s work Together!
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