Paid Media Services in California

Maximize your Ad Investment on Search, Social, And More

Pixel Pie offers paid media services that stand out for many reasons. From day one, you get honest and qualified advice on when and how (and how much) should you invest. You also obtain clear monthly reporting and analytics, face-to-face feedback and brainstorming, and tailored strategies that fit your business and budget. That way, you know where your money goes, how is it handled every month, what’s the ROI (return of investment), and what needs to be modified if necessary.

Pixel Pie paid media experts can help you lower ad costs and increase revenue by using in-depth keyword research, continuous testing, competitors’ research, extensive audience targeting, ongoing reporting and campaign optimization. Whether you’re new on PPC or have experience using paid ads, we can team up to create high-quality ads your leads (and search engines) will love.

Reach out to the right people, grow your sales, and get peace of mind by that you’re getting the best out of your investment with the help of qualified, dedicated, highly communicative pros.

Paid Media Services That Fit Your Needs

PPC is not just a matter of money. It’s about getting results with careful planning and execution and strategic marketing approach.

Keyword Research

A well-crafted keyword strategy is the key to achieving the desired outcomes. Our paid media services are based on thorough keyword research to help your business connect with potential customers who are ready to make a purchase at the ideal moment.

Google/Bing Ads

Our paid media experts carefully research and develop the most effective marketing strategies for your Bing and Google Ads. They deliver cost-effective solutions that provide the highest possible ROI for every dollar spent.

PPC Management

Let us help you convert clicks into customers. We strategically select keywords, craft compelling ad copy, and design visually appealing landing pages to create effective PPC campaigns. We continually optimize your ads to maximize your return on investment.

Landing Page Conversion

To make sure that your paid ads generate maximum results, we create compelling ads and design custom landing pages optimized to convert visitors into customers.

Social Media Ads

We develop custom strategies and create stunning ads that capture attention and drive engagement. With advanced targeting options, we can identify and reach your ideal audience on Facebook, Instagram, Twitter, LinkedIn, among others.

PPC Strategies

Our pros develop tailored PPC strategies designed to boost your revenue. Whether you aim to expand your reach, generate leads, and increase sales on Google, Bing, or social media, we have the expertise and tools to deliver results.

Conversion Rate Optimization

Cur cutting-edge CRO services include comprehensive site audits, sales funnel evaluations, user behavior research, and A/B split testing to optimize your ads and drive growth.

YouTube Ads

As the second most important search engine, YouTube offers a unique opportunity to connect with potential customers. Our experts can help you create and optimize YouTube ads that resonate with your target audience. Video production available.

A/B Testing

We eliminate the guesswork by conducting comprehensive comparisons and testing the effectiveness of different ads. We employ rigorous A/B testing and optimize your campaigns based on data-driven analysis.

Paid Media Frequently Asked Questions

How Do I Determine the Right Budget for Paid Media?

That can be a complex task, as it depends on different factors such as your business goals, target audience, competition, and the specific platforms you plan to use. Our experts can help you define clear objectives, understand your audience from a PPC point of view, choose the right platforms and channels, and determine a starting budget based on your goals and available resources.

Which Platforms Work Best For My Industry?

The most effective platform/s will depend on your industry, target audience, budget, and goals. Google Ads is commonly the most versatile platform, offering search but also display, GBP, and video ads. Facebook Ads work well if you target certain demographics are interests, but if you’re targeting younger audiences, TikTok might be a better choice (especially if you’re dedicated to fashion, beauty, or entertainment).

How Do I Target Local Customers? (For Example, in Los Angeles)

There are many different strategies to effectively target paid media and attract local customers. For example, Google Ads and Facebook Ads allow you to target specific geographic areas, down to the zip code, city, or even a radius around a particular location. Taking LA as an example, you can also target neighborhoods, business districts, or nearby suburbs. Other popular and useful strategies are location extensions (Google ads), Google Business Profiles (ex-GMB), retargeting with local audiences, negative keywords, among many others.

Is Paid Media Better Than SEO?

No. Although they share the same objectives in terms of rankings and visibility, PPC and SEO are different animals. Paid Media can be effective to drive initial traffic and generate leads, and SEO can build a strong foundation for long-term organic results. Combining both is usually the best strategy but that decision will depend on factors like your budget, timeline, industry competitiveness, and desired results.

How Can I Ensure My Ads Stand Out in Competitive Markets Like, for Example, Los Angeles?

Although nothing can guarantee 100% that ads will stand out, especially in highly-competitive markets, certain strategies can definitely help: hyper-targeted audience segmentation, high-quality images or videos, strong and clear CTAs, the right choice of platforms, A/B testing, geo-targeting and local reference, just to name a few.

How Many Keywords Should I Target To?

We recommend beginning with a manageable number (around 10-20) to test their effectiveness. They choice should be based on your campaign goals, available budget, keyword relevancy as well as CPC and difficulty. Working in tandem with your SEO keywords can also be an effective way not only to choose the right terms to bid for but also leverage your overall traffic.

What Are Negative Keywords in Paid Media?

Negative keywords are specific words or phrases that you can exclude from your campaigns to prevent your ads from being shown when those terms are searched. You can filter out irrelevant traffic, ensuring that your ads only appear to users who are more likely to be interested in your product or service. For example, if you’re running an ad campaign for high-end shoes, you might add “cheap” as a negative keyword to avoid showing your ads to people searching for “cheap shoes.” This helps improve the relevance of your campaigns, reduces wasted spend, and increases the overall ROI of your advertising efforts.

What are Lookalike Audiences? How Can They Help My Paid Media Campaigns?

A lookalike audience is a group of potential customers who share similar characteristics with an existing clientele. Lookalike audiences allow you to expand your reach, find new customers who are likely to be interested in your products or services, increase conversion rates and obtain a better return on investment (ROI) without having to start from scratch with broad targeting.

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